Improved bottom-line results are why health care leaders consider utilizing marketing for the growth and success of their health care businesses. To many, marketing is just the advertising, sales, or a few press releases to the community – the promotional component of marketing. These factors definitely play a part in the success of a strategic plan for a company; however, the key factor missing in many companies and what most people do not realize is that the essence of marketing is much greater than just the promotional aspect alone. For a company to maintain vitality and continued profitability, marketing must lie at the core and epicenter of their organization. If marketing is not integrated into the mindset of every single employee and operation of the company, one cannot count on continued bottom-line results. Marketing is not something that you pull out now and again. There must be a continual strategic plan in place and that strategy must be a working plan that evolves over time. For your company to achieve the expected and desired results for success, it is essential that marketing be instilled into every aspect of your organization!
At Marketing Strategies Unlimited, we offer services to assist you in the integration of marketing into all components of your health care company. The following chart will show you the key strategies we utilize to establish growth and profitability in your business:
If you have any questions or need some guidance in this process, we would be glad to help! Do not just take our word on the issues, please consider the words of wisdom from key strategists in the business world today!
Today’s Application from Key Strategists in the Business World
“Strategic planning is necessary precisely because we cannot forecast . . . Strategic planning does not deal with future decisions. It deals with the futurity of present decisions. Decisions exist only in the present. The question that faces the strategic decision-maker is not what his organization should do tomorrow. It is: “What do we do today to be ready for uncertain tomorrow?”
— Peter Drucker
“Let’s be clear, what matters in the new economy is not return on investment, but return on imagination.”
— Gary Hamel
“Recessions are market share growth opportunities. Play hardball. Be relentless. A lot of business is up for grabs. Grab it. The playing field is less crowded. Many of your competitors will adopt a survival approach. You must adopt a thrival attitude. Many of your competitors will leave the marketplace to you. Take it.”
— Jeffrey Fox
“The health care providers who flourish in this new market-driven system will give customers the mastery and convenience and the focused, cost-effective services they want.”
— Regina Herzlinger
“Strategy is first trying to understand where you sit in today’s world. Not where you wish you were or where you hoped you would be, but where you are. Then it’s trying to understand where you want to be five years out. Finally, it’s assessing the realistic chances of getting from here to there.”
— Jack Welch
“Bottom-line thinking makes it possible for you to measure outcomes more quickly and easily. It gives you a benchmark by which to measure activity. It can be used as a focused way of ensuring that all your little activities are purposeful and line up to achieve a larger goal.”
— John C. Maxwell
“To succeed at marketing during an economic downturn, focus your efforts on existing customers and larger transactions.”
— Guerrilla Marketing's Golden Rule #46
“When times are tough, don’t cheapen and worsen your product. Don’t cut your outreach to customers. When times are tough, you outsell, outpromote, and outadvertise your competitor. You offer more, not less.”
— Jeffrey Fox
“Create raving fans; satisfied customers are not good enough.”
— Ken Blanchard and Sheldon Bowles
